The Importance Of Data And Integration In Digital Transformation

March 29, 2022

Data management and integration strategy is a central piece of any digital transformation

As we all know implementing a digital transformation is a full task in itself. But what happens when you want to make full use of the hard work you have put in..? 

More and more organizations are realizing that interoperability between softwares has become an important factor, and it has proven challenging. It is vital to understand the importance of integration strategy and how it is the core of a true digital transformation. Taking a product mindset to your data helps with this hugely.

How to treat your data like a product

In our experience, a lack of governance leads to data being disorganized and scattered. And this leads to unanswered questions that would help drive the business to new levels. 

What we propose is to take a product mindset to your data. You’ll want a clear grasp on what data you need, what purpose the data serves and what you can take away from it to improve processes. For this to happen a well devised integration and data management strategy will effectively allow for the most important questions to be answered for the business to grow. For example how the data can help specific business needs such as operational efficiency; how we can leverage the data to help the marketing team reach new customers or even how the operations team can optimize their processes.

Watch the clip below where out CTO & Co Founder Andrew Larsen explains more about what treating your data like a product really means -

Effectively transform your IT

The major key to starting your digital transformation journey is to think beyond your standard point to point integration processes and streamlining your integrations to leverage a 360 degree view of your data. This transformation involves the development of new capabilities to be more agile and innovative, and eliminating the silos and reinstate effective communication within your organization.

One of the things we often recommend to clients starting this journey is switching to a pub/sub integration pattern which allows them to gain the full 360 degree vision you need to implement a data-driven strategy. By making the real time data accessible and simplified, it’ll empower you to leverage valuable knowledge when making key decisions and planning with foresight. 

Reducing data silos = better business insights

Exploring why data silos are damaging to a business

As you work towards integrating your systems to take full ownership of your data it enables you to deliver a better customer journey, add capabilities easily and streamline processes. It requires time and patience to successfully change your processes and mindset around integrations, however when implemented, it opens up to a world of possibilities you never thought existed.

When an integration layer is built, the systems are all connected to one another through a central platform.  You’re able to see what’s happening thanks to the abstraction layer. To make things simpler, the flexibility of this pattern means that you can shape your integrations around your business processes. Although it may take some time, it is much easier to add connect systems compared to the standard point-to-point integration. And the built in data hub allows you to centralize your business data and leverage analytics tools to give you access to better insights.

Maximize your results

Customer data has become a crucial part of the 360 degree customer journey. They’re now expecting more personalized and bespoke communication. And because of this, the information from the data hub gives you the best intelligence you need to deliver communications and sharper decisions that’ll respond and identify to their individual needs.

As data intelligence gets unlocked, it allows businesses to optimize their strategy going forward. Most importantly; understanding, aligning, and acting on the available data to provide the ultimate drive for business growth and value for your customers. 

Are you ready to enhance your data utilization

Integration is a vital part of a digital transformation. Whether you’re planning for a digital transformation or simply reworking your technology landscape, don’t miss out on the opportunity for your organization to thrive efficiently.

It’s time to understand your valuable data at a deeper level, and create the unique experience for your customers and your organization. 

Don’t get left behind in the world of data. Let’s talk about your goals and ambitions to grow your business, and see how integrating your systems will help you.

If you are ready to take your business to the next level, drop us a message below and we can discuss how to improve your tech landscape.

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